The Red Barber

Drive

The Red Barber is a rooftop bar coming soon to Denver's RiNo neighborhood. Inspired by 70's modular posters, Lucy in the Sky with Diamonds and Alice in Wonderland, the brand is dreamy, fantastical and unexpected—flamingos in Colorado...? Elements are often mirrored or reflected across various planes. The wordmark is a humanist sans-serif with high contrast of weight in the strokes and the tone-on-tone color palette is warm and dark.

 

DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. I developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. The typeface was designed by hand, inspired by vertical structure and the building's materiality. It is simple and dynamic, with a matching number system, and is used throughout the project as unit numbers, wayfinding systems and egress signage.

PROJECT TYPE

PROJECT TYPE

Brand Identity
Collateral
Space

ROLE

Graphic Designer
Art Director

CREDITS

CREDITS

Client — Sage Hospitality
Agency — Wunder Werkz
Photography — Cadence Meeks

YEAR

2021

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Created with RNI Films app. Preset ‘Kodak E 200’
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Created with RNI Films app. Preset ‘Kodak E 200’
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Photo-Jan-21-12-15-13-PM
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