Melted

Melted is a tiny, hole-in-the-wall ice cream shop specializing in cookies, soft serve and Thai buns. The identity design takes inspiration from red light districts and back alleyways, resulting in a brand that is sexy and edgy, but also sweet. From naming and visual language to application within space, this project was a full build-out from start to finish.

 

PROJECT TYPE

Brand Identity
Collateral
Space

ROLE

Graphic Designer

CREDITS

Client — HECH
Agency — Wunder Werkz
Photography — Stephan Werks, Erin Anderson

YEAR

2019

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While my team worked through logo design, I worked to develop the identity further, constructing a sultry color palette, several of the brand's core illustrations and a run of Melted merch to be sold out of the shop.

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Business Card Mockup #5 by Anthony Boyd Graphics
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I also created a series of tart cards used as a fun collateral piece and wheatpasted throughout the interior of the space.

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The cherry on top is the brand's racy illustration set inspired by sweethearts and candy grams but with an adult twist.

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