The Source Hotel is a welcome addition to the original Source Market Hall, juxtaposing old Denver with the new. The identity spans the entire complex: 100 rooms and 25 vendors including two bars, two breweries and four restaurants.
Signage + Wayfinding
Client — Zeppelin Development
Agency — Wunder Werkz
Photography — Stephan Werks, Erin Anderson
The challenge of such a far-reaching brand is met with simplicity, clarity and heirarchy. A single primary brand color, direct icon set, explicit wayfinding system and the mark itself all work together to maintain a strong brand while letting each vendor, artpiece and bite shine through.
The Source Hotel + Market Hall is home to a variety of associated brands that also required new identities: The Woods rooftop bar and restaurant, for example, as well as Eyes Open, the market hall's retail curator.
The brand is logo and signage, but it is also engrained in every little detail—art, wallpaper, consumables. Brand touchpoints are everywhere, and so is the brand.