Thunderbolt LA

Thunderbolt is part cocktail bar, part neighborhood restaurant, all southern charm. A piece of Georgia in LA's Echo Park neighborhood, every element of the brand reflects an affable attitude and down-home hospitality.

PROJECT TYPE

Brand Identity
Collateral + Menus
Signage + Wayfinding

ROLE

Graphic Designer

CREDITS

Client — Thunderbolt LA
Agency — Wunder Werkz

YEAR

2019

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Thunderbolt's menu needed to be dynamic and understandable. The three-page tabular design puts cocktails front and center (as they should be) followed by food, beer and wine. These all live on custom clipboards fitted with classic acco clips.

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Since cocktails are the cornerstone of Thunderbolt's refreshments, an system of iconographic illustrations preview the presentation of every drink. And since the Peach Thunderbolt is their namesake beverage, a juicy peach lands itself in the brand's primary mark.

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Business Card Mockup Vol.3 by Anthony Boyd Graphics
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