Guild

Guild

Guild facilitates the distribution of education benefits to employees of Fortune 500 companies. As Guild’s focus shifted from student outcomes to student journeys, its brand strategy and visual identity needed a refresh as well. The brand team partnered with COLLINS to develop a brand that exudes energy, vibrancy, and humanity, breaking the mold of traditional B2B benefits. This resulted in a refreshing new logomark, an expansive color palette for use across brand touch points and product, and a system of expressive graphic pathways. These core brand pieces are then supported by new typefaces, data visualizations, photo treatments, icon systems, and brand voice. Our team then collaborated with Athletics to build a complementary website, and with Peter Yang on a brand photography campaign.

Guild facilitates the distribution of education benefits to employees of Fortune 500 companies. As Guild’s focus shifted from student outcomes to student journeys, its brand strategy and visual identity needed a refresh as well. The brand team partnered with COLLINS to develop a brand that exudes energy, vibrancy, and humanity, breaking the mold of traditional B2B benefits. This resulted in a refreshing new logomark, an expansive color palette for use across brand touch points and product, and a system of expressive graphic pathways. These core brand pieces are then supported by new typefaces, data visualizations, photo treatments, icon systems, and brand voice. Our team then collaborated with Athletics to build a complementary website, and with Peter Yang on a brand photography campaign.

PROJECT TYPE

PROJECT TYPE

Brand Identity
Collateral Design

ROLE

In-House Brand Design Lead

CREDITS

CREDITS

Brand Agency Partner — COLLINS
Web Agency Partner — Athletics
Brand Photography — Stephen Cardinale & Peter Yang

YEAR

2022–2023

Guild_Logo-Splash_Black
Guild_Poster-1
Guild_Poster-Mock-Test2
Guild_Print-Postcard
Guild_Social_IG-Post
Guild_Wall-Mock
230224_PY_GUILD_AMI_B_5687_w1
BrandPortraits_Natasha_Aura-1_0423-NF
BrandPortraits_Angel_Aura-2_0423-NF
Guild_Icons_In-Use
Guild_Icons
Guild_Social_IG-Story-1
Mobile_Stat
StudentStories-2
Guild_Web-Mock_Laptop
Guild_DataVis_Wave
Guild_Swag-Hoodie
Guild_Swag-Tote
Guild_Swag-Pin-copy
Guild_Pennant-Mockup
BrandPortraits_Ami_Aura-1_0423-NF
Back to top Arrow