Visible Wireless

Visible's newest campaign needed to break the mobile mold just like its wireless plans. Offering family-plan savings without the family, the campaigns below explore avoiding the drama of family by being on your own wireless plan, and how it might be better to share your plan with your friends.

Visible's newest TV campaign needed to break the mobile mold just like its wireless plans. Offering family-plan savings without the family, the spot features three distinct groups of friends who have partnered up to save on their wireless.

PROJECT TYPE

Advertising
Film

ROLE

Art Director, Designer

CREDITS

Client — Visible Mobile / Verizon Wireless
Agency — Madwell

YEAR

2021

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As art director for this campaign, my role encompassed everything from concepting and scripting to casting and production oversight. Wardrobe and set design was carefully curated to reflect Visible's extended color palette, with our hero always in shades of Visible's iconic blue, and each photo setup was based on a provided sketch.

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Asset-12
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Mockup
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