Thunderbolt LA

Drive

Thunderbolt is part cocktail bar, part neighborhood restaurant, all southern charm. A piece of Georgia in LA's Echo Park neighborhood, every element of the brand reflects an affable attitude and down-home hospitality.

DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. I developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. The typeface was designed by hand, inspired by vertical structure and the building's materiality. It is simple and dynamic, with a matching number system, and is used throughout the project as unit numbers, wayfinding systems and egress signage.

PROJECT TYPE

PROJECT TYPE

Brand Identity
Collateral + Menus
Signage + Wayfinding

ROLE

Graphic Designer

CREDITS

CREDITS

Client — Thunderbolt LA
Agency — Wunder Werkz

YEAR

2019

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Thunderbolt's menu needed to be dynamic and understandable. The three-page tabular design puts cocktails front and center (as they should be) followed by food, beer and wine. These all live on custom clipboards fitted with classic acco clips.

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Since cocktails are the cornerstone of Thunderbolt's refreshments, an system of iconographic illustrations preview the presentation of every drink. And since the Peach Thunderbolt is their namesake beverage, a juicy peach lands itself in the brand's primary mark.

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Business Card Mockup Vol.3 by Anthony Boyd Graphics
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