The Rally Hotel

The Rally Hotel

Steps away from Coor's Field, The Rally Hotel is the cornerstone of Denver's Ballpark neighborhood. The hotel itself is designed to cater to baseball fans and nonfans alike with a brand that balances an homage to classic Mid-West design and baseball nostalgia. 

Steps away from Coor's Field, The Rally Hotel is the cornerstone of Denver's Ballpark neighborhood. The hotel itself is designed to cater to baseball fans and nonfans alike with a brand that balances an homage to classic Mid-West design and baseball nostalgia. 

PROJECT TYPE

PROJECT TYPE

Brand Identity
Collateral Design
Signage + Wayfinding

ROLE

Graphic Designer
Art Director

CREDITS

CREDITS

Client — Sage Hospitality
Agency — Wunder Werkz
Photography — The Rally Hotel, Erin Anderson

YEAR

2020

RH_Cover-2
Asset-15
Sage_Hospitality-Rally-Regular-Detail-0584-2
RH_Wordmark-copy-1
2850348ca2fe00f9423cc59ccd03d584

The Rally Hotel brand lives as a system of diverse expressions. I built a library of lockups, glyphs and illustrations that each speak to the Rally brand in a different way. Every element is referencial to baseball without being overt, focusing more on the energy and excitement of a game.

RH_Logo-grid
signs_016

Much of the brand was inspired by old Denver ghost signs, including the color palette. Though each color's given name is a nod to baseball, the tones themselves were pulled from surrounding historical buildings as a way to immerse this new project into the landscape and avoid anything overly modern.

signs_011
signs_012
09e38d2c7446a9bb8c68c0fcbec1306a
RH_Marquee
ece4d2da

My team developed a custom typeface with two heights designed to enable vertical stacking, particularly within the number set. These two heights were also developed in both fill and outline styles, and were used primarily in the hotel's wayfinding system.

WW_Insta_Rally_P2_1
RH_Brand-Guide_L

The Rally brand system references oldschool score boards, tickets, stamps and marquees, resulting as blocks of underlined type, bound headlines with scorecard breaker boxes, small bound and unbound diamonds and perforated separation lines.

Rally_Keycard-mock_2-2 copy
Rally_Postcard-mock
RH_pins-FINAL