Melted

Drive

Melted is a tiny, hole-in-the-wall ice cream shop specializing in cookies, soft serve and Thai buns. The identity design takes inspiration from red light districts and back alleyways, resulting in a brand that is sexy and edgy, but also sweet. From naming and visual language to application within space, this project was a full build-out from start to finish.


DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. I developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. The typeface was designed by hand, inspired by vertical structure and the building's materiality. It is simple and dynamic, with a matching number system, and is used throughout the project as unit numbers, wayfinding systems and egress signage.

PROJECT TYPE

PROJECT TYPE

Brand Identity
Collateral
Space

ROLE

Graphic Designer

CREDITS

CREDITS

Client — HECH
Agency — Wunder Werkz
Photography — Stephan Werks, Erin Anderson

YEAR

2019

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While my team worked through logo design, I worked to develop the identity further, constructing a sultry color palette, several of the brand's core illustrations and a run of Melted merch to be sold out of the shop.

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I also created a series of tart cards used as a fun collateral piece and wheatpasted throughout the interior of the space.

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The cherry on top is the brand's racy illustration set inspired by sweethearts and candy grams but with an adult twist.

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