Melted is a tiny, hole-in-the-wall ice cream shop specializing in cookies, soft serve and Thai buns. The identity design takes inspiration from red light districts and back alleyways, resulting in a brand that is sexy and edgy, but also sweet. From naming and visual language to application within space, this project was a full build-out from start to finish.
Client — HECH
Agency — Wunder Werkz
Photography — Stephan Werks, Erin Anderson
While my team worked through logo design, I worked to develop the identity further, constructing a sultry color palette, several of the brand's core illustrations and a run of Melted merch to be sold out of the shop.
I also created a series of tart cards used as a fun collateral piece and wheatpasted throughout the interior of the space.
The cherry on top is the brand's racy illustration set inspired by sweethearts and candy grams but with an adult twist.