A new look for your new look.

DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. I developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. The typeface was designed by hand, inspired by vertical structure and the building's materiality. It is simple and dynamic, with a matching number system, and is used throughout the project as unit numbers, wayfinding systems and egress signage.