The Source Hotel + Market Hall

The Source Hotel is a welcome addition to the original Source Market Hall, juxtaposing old Denver with the new. The identity spans the entire complex: 100 rooms and 25 vendors including two bars, two breweries and four restaurants.

PROJECT TYPE

Brand Identity
Collateral
Signage + Wayfinding

ROLE

Graphic Designer

CREDITS

Client — Zeppelin Development
Agency — Wunder Werkz
Photography — Stephan Werks, Erin Anderson

YEAR

2018

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The challenge of such a far-reaching brand is met with simplicity, clarity and heirarchy. A single primary brand color, direct icon set, explicit wayfinding system and the mark itself all work together to maintain a strong brand while letting each vendor, artpiece and bite shine through.

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The Source Hotel + Market Hall is home to a variety of associated brands that also required new identities: The Woods rooftop bar and restaurant, for example, as well as Eyes Open, the market hall's retail curator.

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The brand is logo and signage, but it is also engrained in every little detail—art, wallpaper, consumables. Brand touchpoints are everywhere, and so is the brand. 

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The Source X Mayne Marketing